Standing up from my almost hour-long interview, it was clear to me that I had just met one of the most ambitious and talented women working in the cryptocurrency sector of Australia. We bond over our mutual love of graphic design and crypto, and as she begins telling me her story, Chantelle de la Rey strikes me as somebody who’s vision and values have been intricately woven into the fabric of Amber.
As the co-founder and product owner at Amber, Chantelle’s fingerprints are all over the slick UI and UX of the Amber app – an exciting micro-investing platform that feels like it could be the killer crypto app the market has been searching for.
Amber’s branding is evocative and it’s launching with a referral campaign that gives you bitcoin each time a friend you refer joins the platform. With each new recruit earning you referral points, you move higher up the leaderboard, potentially winning much more than a few dollars if you can take out one of the top positions.
“Amber takes the leftover change from your digital purchases and invests that money into cryptocurrency.”
Amber is part of the digital revolution empowering people to take control of and protect their finances via micro-investing. It utilises the leftover change from your everyday purchases and invests that money into cryptocurrency, seamlessly. Amber for me is like the Acorns of the Crypto world, but with so much more potential. The vision and ideas penciled into their future plans take Amber from being a simple investing app to being something that resonates with me on a much deeper level.
The platform is the brainchild of CEO Aleksander Svetski, an Australian FinTech entrepreneur set to make his mark on the industry. Amber came about in a lightbulb moment, one morning after a discussion with Chantelle about how hard it was to invest in the cryptocurrency market – It struck him, a revolutionary way to combine the two ideas, micro investing and cryptocurrency, soon after forming what is Amber today.
“Amber starts out as a micro-investment platform and expands into a full suite of products and services for the tokenised, digital economy.”
Amber is underpinned by the technology advancements made by Fabric, another project Aleks and Chantelle are both heavily involved in. Fabric is the near real-time financial data platform providing the critical layer of banking integrations upon which Amber runs. Think of it as the V8 under the hood of Amber, powering its ability to perform transactions an order of magnitude cheaper than any other method – a necessary function to enable the economic success of the platform.
Amber is underpinned by the technology advancements made by Fabric, another project Aleks is heavily involved in. Fabric is the real-time financial data platform providing the foundation layer on top of which Amber sits. Think of it as the V8 under the hood of Amber, powering its ability to perform transactions an order of magnitude cheaper than any other method – a necessary function to enable the economic success of the platform.
Born of a meeting of minds, Aleks met with colleague Tylor Stewart in September of last year where they decided to join forces and bring the culmination of years of work to the market. Today, Amber and Fabric run like a well-oiled machine, working towards a common goal, but initially, it wasn’t such a simple task. “In the beginning, it was a bit Chaotic,” Chantelle tells me, describing how the team struggled early on to function as a cohesive unit, but clearly they have found their stride now, with an MVP launch just over the horizon, I have a feeling the story has just begun…
To celebrate the upcoming release of Amber they are giving you the chance to win $1000 AUD worth of bitcoin.
To enter, all you have to do is tell Amber in 25 words or less: “Why do you want Bitcoin?”.
Originally formed under the moniker ‘Stashh’, the Amber team soon realised that if they were to take the idea globally, they would most likely run into IP issues with an existing company called ‘Stash Invest’ In this serendipitous moment, Amber was born, the name was chosen because it aligned perfectly with the vision for the platform.
“We called it Amber for a number of reasons. Not only was Amber an early form of money, and still considered valuable today, but Amber is made of tree sap which compounds over time, and whatever it covers… Let’s say it’s a mosquito, it will preserve. For us, it just aligned perfectly because we’re helping to compound & preserve your digital assets” – Chantelle de la Rey
Upon installing the Amber application, I’m greeted with an ultra clean, modern, and beautiful user interface, completed with remarkable attention to detail. I was nothing short of impressed with this early stage product. As a fellow design snob, it generally takes a lot to impress me, the exceptionally smooth experience is everything I expected after a lengthy discussion on the topic of usability and friction with Chantelle.
The team is focussed on creating a compelling and earth-shatteringly simple way to access the cryptocurrency market for everyday investors. Their go to market approach is to first deliver a frictionless micro-investing platform and then expand that platform’s features into a fully featured and regulated digital exchange.
“If Amber can create a compelling experience, we could start to see a seismic shift in adoption of cryptocurrency in the greater overall market.”
The plans don’t stop there, but by first reducing the barrier of entry to these markets for consumers, they open up digital investing to all and make it easily accessible for the everyday consumer.. Amber starts out as a micro-investment platform and expands into a full suite of products and services for the tokenised, digital economy.
It’s my opinion that a reduction in the barriers of entry could be the catalyst to the next crypto gold-rush, and If Amber can create a compelling experience, we could start to see a seismic shift in adoption of cryptocurrency in the greater overall market.
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